Officials say QED subscribers can now receive data on select Euronextinstruments at the lowest known latency in major UK trading hubs, usingMcKay‘s UK local millimeter-wave wireless network. Latencies from Euronext’s co-location center in Basildon to Equinix‘s LD4 datacenter in Slough, Interxion‘s LON2 datacenter, and Quincy‘s Central London Point of Presence adjacent to the London Stock Exchange are 273 microseconds, 140 microseconds, and 142 microseconds, respectively.

Stephane Tyc, co-founder of McKay and Quincy, says the vendor has been working “incrementally” at providing clients with access to the “data sources that matter” available to clients.

“We’re starting with the futures, and this is the third futures source in Europe─we have Eurex, Liffe, and now Euronext,” Tyc says. “We’re adding this because we think that customers should be able to choose all the data sources they need… because if you have a partial source, you then need to buymicrowave bandwidth from everywhere to everywhere, and that in itself is really difficult. It’s really about ticking the boxes to make sure that all the clients are empowered to consume the best and most relevant data everywhere.”

McKay claims that QED offers wireless access to more exchange data in more POPs than any other provider, and that its “ease of implementation is helping to broaden adoption of wireless market data,” which is undergoing a transition as consumers start to view microwave-delivered data as “the same as normal data, just faster,” Tyc says.

“What we’re seeing is users will try one bit and then [increase usage over time]. It takes time for people to code and get used to it; it takes time to add a new market, and add a new data source, but the trend is very clear that this is where everyone is going,” he adds.

Tyc says McKay makes QED adoption “extremely simple” because the vendor uses the same API everywhere in the world where it distributes data. “The great thing about having very little bandwidth is that you have to be efficient, and you are driven to normalization because the bandwidth is so scarce. Since we’re driven to normalize, we do actually ruthlessly normalize and just present a uniform view of the data everywhere, which is very easy to consume and has all the relevant information, without being too much,” he says.

The QED service offers a tailored pricing model. Subscribers pay for only the data they need and the POPs in which they consume it. In addition to Euronext, the QED service distributes market data from 10 exchanges at 14 PoPs in the US and Europe.

As McKay looks to increase the coverage of the service, Tyc says customers are repeatedly requesting European equities data. “We’ve done futures, and the next step is probably going to be equities in London,” he says.